How to Change Shopping habits? Ask a customer!
Near-buy is a tiny project with a funding from Environment Wales, courtesy of the Welsh Government.
Cardigan Tesco's takes £3 million a week! (2 in winter, 4 in summer). Dont know the takings from eg Cardigan Thursday morning produce market but it would be like a mouse to a mammoth comparison. (which survived?)
How to lure some of the supermarket masses to the local shops and markets of real people with local produce? We dont know, so our funding is to ask the people who make the decisions, customers and also producers. If we are to make a difference, it needs to be rooted in this sort of democratic bedrock.
One find is that a lot of people can't think of any answers to the major issue. There is a long struggling silence when we ask. Silence is where the questions happen that leads to the real answer. Golden.
The supermarket approach is to use all the power and efficiencies of mass scale, electronically managed production and distribution. The most obvious difference is to work: People in producer markets are skilled and motivated relatable to. You get the full human person and passion for the product. This human scale makes a social setting that reconfirms what humanity has always been about. A scene to soak up, like the sun after a month in darkness.
For supermarkets profit is king, the products, and the people mere means to its cold sway. Profit doesnt care about the freedom of the market, it has no morality, is indifferent to the destruction it wreaks. It is one set of numbers that decide everything. Apres moi le deluge philosophy. I have met it. 'My children? I brought them up, gave them money, job done, their future is not my business.'
Amory Lovins says of market economics: 'Good tool, bad master, worse religion'
Anyone wanting to help crack the nut of supermarket hegemony, get in touch. 01239 820971 (there's often over 700 visits a week to this website, I have no idea who is looking or what you want)